New iPlayer Kids app acknowledges the mobile and tablet viewing habits of children

The BBC is making it easier for children to watch their favourite BBC shows on demand with the launch of the iPlayer Kids app.

Following the colourful rebrand of the CBBC logo earlier this year, the BBC’s digital push intensifies with the launch of the app that is available on mobile and tablet devices (iOS and Android).

The child-friendly app will index over 10,000 pieces of content and similar to Netflix, allows users to create up to eight individual profiles. Users select their date of birth in order to have age appropriate content delivered to them.

Through the app, the BBC also allows users to download content for stints without Wi-Fi such as lengthy car journeys. The broadcaster also hits home the fact that the service is both ad and in-app purchase free.

Alice Webb, director of BBC Children’s, says: “Children have always been a priority for the BBC. So launching the BBC iPlayer Kids app is a really exciting moment for us – and we can’t wait to see millions of children get excited about it too. The BBC iPlayer Kids app meets the needs we know are absolute deal-breakers for kids and parents.”

Dan Taylor-Watt, head of BBC iPlayer, added: “We know from research that parents value having a version of BBC iPlayer that’s guaranteed to be free of programming aimed at adults, and that kids love a version of iPlayer that’s designed specially with them in mind. BBC iPlayer is available on over 10,000 devices in the UK for free and we’re thrilled to launch this app so kids can enjoy their favourite shows whenever and wherever they are, in a safe and fun space, packed with amazing content.”

The app can be downloaded from the Amazon, Apple and Google digital stores.

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