Cannes Lions 2016 preview: Channing Tatum, Gwyneth Paltrow, Mindy Kaling, WWE stars, marketing icons and purpose

Preparations are already well underway for the annual Cannes Lions Festival of Creativity (18-25 June) with another round-up of major names in advertising, media and marketing set to lead the charge. Here's an overview of what can be expected from this year's line-up.

Explored across this year's programme will be many themes; people and talent, creative collaboration, gender, diversity and equality, data driven creativity, authentic engagement, brands and entertainment, future gazing, new creative processes and creativity with purpose.

Global stars and major players

Oscar winners Gwyneth Paltrow and Spike Jonze will both be in Cannes this year, Paltrow to discuss her work in developing her lifestyle brand Goop and living a life under media scrutiny with BBC HardTalk's Stephen Sacker. Jonze, returning after an appearance in 2014, will discuss his career, as will Vice Media founder and Media Personality of the Year winner for 2016, Shane Smith.

Channing Tatum and Mindy Kaling have been added to the lineup alongside the illusionist David Copperfield and stars of WWE John Cena and its marketing chief Stephanie McMahon.

Also speaking will be Procter & Gamble chief marketer Marc Pritchard; Unilever's marketing boss Keith Weed; Dana Anderson, global chief marketing officer for Mondelez; and Guangyu Guo from nut retailer Three Squirrels, who will explain how the company took China by storm. Tackling gender issues will be filmmaker Jennifer Siebel Newsom who will discuss her Miss Representation project with 72andSunny.

Also set to feature within this year's programme are CP&B chairman Chuck Porter; Grey London's chairman and chief creative officer, Nils Leonard; DDB North America chief executive Wendy Clarke and Facebook's director of Africa, Nunu Ntshingila.

Lions Health takes centre stage

The Lions Health segment of the programme will be more integrated within the main week at Cannes, taking place over the first two days of the week.

Lions Health will feature science fiction author Cory Doctorow and Doctor Gokul Krishnan, Ph.D. Learning Scientist, engineer and the founder of ‘Maker Therapy' and from the Pharma industry, Atilla Cansun, CMO, Consumer Health for Merck, will also join the line-up.

Alongside a number of creatively focused seminars spanning the whole of healthcare communications, a number of forums will take place to discuss everyday issues and challenges, 'How To' workshops will take place to share knowledge and advice from expert leaders and Discovery Sessions with live demonstrations focusing on health technology and their applications will take place.

Entertainment and inspiration

Marketing as entertainment has come to the fore in recent times with the growth of branded content, which has not escaped the attention of the organisers of the festival. As such, over 23-24 June, a number of sessions will aim to inspire creativity while challenges and issues faced within the creative business around entertainment will also be tackled within an intimate environment.

Within this stream, alongside the major celebrities, will be film director Martin Campbell, the man who relaunched James Bond twice as well as Zorro on film.

Small networking groups will also take place to address the issues of the day, with screenings of new talent and previews of future entertainment properties also lined up.

Creative convergence

Across the week several events will be held focusing on creativity, including a number of inspirational seminars from high profile speakers, as well as live performances and demos.

A number of workshops will also be held under a new content strand named 'Creativity in Focus' which will aim to provide essential insights and offer How To guides and advice on building audiences.

An age of discovery

Sessions allowing delegates to experience technology trends such as virtual reality, robotics and further innovation will run through out the week alongside exploratory talks with experts in the field.

Lions Innovation will aim to shine a light on startups through Rodney Williams, CEO of LISNR and André Ferraz, CEO, In Loco Media and Kamakshi Sivaramakrishnan, CEO of Drawbridge.

Also involved will be Martin Ford, author of The Rise of the Robots, cyborg anthropologist, Amber Case, and Pixar's Matthew Luhn.

Experiencing some of these trends will also be made possible for audiences who will be invited to join live experiments and demonstrations.

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