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Redscout brings on BBH’s Armando Turco as managing director of its New York office


By Minda Smiley, Reporter

April 11, 2016 | 2 min read

Innovation agency Redscout, which has offices in San Francisco, NYC and London, has hired Armando Turco as managing director of its New York headquarters.

He replaces Daniel Wadia, who joined the agency as New York managing director in 2011. He left the agency in January of this year, according to Redscout.

Turco has spent the past nine years at BBH New York, where he most recently served as head of talent in North America. During his time at BBH New York, he oversaw award-winning campaigns including ‘Susan Glenn’ for AXE and the PS4 launch.

Of Turco’s appointment, founder and CEO of Redscout Jonah Disend said: “Armando embodies a rare combination of business acumen, deep client experience and a love of talent development that will help us take our business to the next level in New York and beyond.”

Redscout has also hired Colin Chow as managing director of its San Francisco office, a position that has been “reinstated on the back of exponential growth on the West Coast,” according to the agency.

Previously, Chow served as EVP-managing director of strategy at design firm Sterling Brands. During his 13 years at Sterling Brands, he led projects for clients including Disney, Facebook, Nike, and Taco Bell.

Last year, Redscout opened an office in London with Jason Cobbold as UK managing director.

Redscout works with clients including Sony Music, Google and Quaker. The agency supported the launch of Gatorade’s G Series, the brand’s line of food and drink products “designed to help athletes achieve their best before, during and after performance.”


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