Huawei Scarlett Johansson

Huawei tasks Scarlett Johansson and Henry Cavill to spearhead its Leica-branded P9 smartphone


By John McCarthy, Opinion Editor

April 11, 2016 | 2 min read

Asian mobile brand Huawei has snapped up the Avengers actor Scarlett Johansson and Superman v Batman’s Henry Cavill to boost its brand recognition in the West.

The company recently announced its new flagship smartphones the P9 and P9 Plus at a launch event in London in partnership with camera company Leica. A teaser for the ad campaign, created by Havas London was aired at the show and subsequently published on YouTube.

The creative looks to hit home the quality photography that can be offered by Huawei and partner Leica via the new mobile.

Its dual lens 12-megapixel cameras were designed in collaboration with Leica as the new comer looks to cement itself in the quality market ahead of competition from Samsung, Apple and more.

The company teased the smartphone early last week.

Huawei Scarlett Johansson

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