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The Drum launches research on big data


By The Drum Team, Editorial

April 11, 2016 | 2 min read

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The Drum has launched a survey of its readers to discover exactly how marketers are collecting data on their customers.

The market survey will form the basis of The Drum Market Insight Report – Big Data Edition, in association with Pure360, to be released in May.

The Report will provide a wealth of insight into the opportunities and challenges of collecting customer data.

The term Big Data has been a hot topic in the marketing industry for a number of years. Despite this, the persistent debate around how effectively marketers use data to target consumers shows no sign of resolving any time soon.

The Drum has partnered with digital marketing suite Pure360 to survey marketers on both their use and collection of data.

We want to discover how marketers are approaching the challenges that arise when attempting to collect and then effectively incorporate user data into communications.

To enter the survey, click here.


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