Basketball veteran Kobe Bryant stars in new Apple TV ad

Basketballl veteran Kobe Bryant has come out of retirement to take the lead role in the latest Apple TV commercial.

Starring alongside fellow player Michael B. Jordan the piece seeks to announce the arrival of the fourth generation of Apple’s service, whilst Bryant laments his own multiplying years.

In the piece Jordan is ostensibly preparing for an acting role in which he will play the part of Bryant in a biopic, comparing the greying Lakers favourite to Old Father Time.

To make things relevant Jordan demonstrates Siri’s voice recognition prowess replete with a Benjamin Button reference.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.