A spoof advertising campaign devised by Creature of London which depicts leading figures through the use of child impersonators has enthused adult viewers, with over half a million hits to the party’s YouTube, Facebook and Twitter accounts registered within a day of the party election broadcast going live.
Jeremy Corbyn, leader of the opposition, was represented by an underage deppelganger in an ill-fitting crumpled beige suit holding a sign which read ‘Jerimee wears silly clothes’. Boris Johnson, the mayor of London, was similarly treated with a, pint size impersonator with a distinctive blonde mop careening down the street on a trike.
Dan Shute, co-founder and managing director of Creature, commented: “The Greens don’t have the budget of a big brand or of the bigger political parties and have a desire to be different and do things differently.
“Party political broadcasts are up to five minutes of prime time air and people tend to fill them with politicians or personalities being earnest.You are not supposed to use a party political broadcast to entertain people.
“When everyone else has agreed the rules of engagement there is a lot to be gained by breaking them. We found ourselves writing satirical political comedy sketches that run on prime time TV.”
The accusation has long been levied that Westminster has descended into politics of the playground, now Creature has brought that concept to life.