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Mail Newspapers appoints its first head of consumer data and insight

Mail Newspapers has appointed Ken Macpherson as its first head of consumer data and insight, it was announced today (8 April), to improve the data analytics capabilities within the company.

Macpherson joins from the Telegraph Media Group, where he has served as director of data for the last five years.

Macpherson will be responsible for building a strong data analytics capability within the company’s marketing division as well as developing the use of data analytics across Mail Newspapers’ editorial and commercial business areas. He will report to Mail Newspapers’ chief marketing officer, Roland Agambar.

Of the appointment, Agambar commented: “This role is critical to championing the strategic use of data in our customer activities so I’m thrilled to have recruited an executive of Ken’s calibre. I’ve no doubt he will play a key role in establishing a best-in-class function that delivers valuable customer analytics and actionable insights.”

He will begin his role on 27 April.

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