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Business on the Move: Royal Mail Group, Specsavers, and more


By Jessica Goodfellow, Media Reporter

April 8, 2016 | 4 min read

Lida has taken over the Royal Mail Group's consolidated below-the-line account after a competitive pitch, beating Publicis Chemistry and Havas Helia. The agency will be responsible for all of the UK postal service’s below-the-line marketing, including digital, CRM, direct mail and sales promotion across all of its business units.

Travel site has appointed AnalogFolk to handle its global digital marketing account, following a pitch process against undisclosed agencies. The independent digital agency will be responsible for’s global digital brand activation, social media and content marketing.

In addition, will retain the agency's recently launched data intelligence division, AnalogFolk DNA, for work across optimised business solutions, data science and automation, and predictive analytics and insight.

Specsavers has enlisted iProspect to handle part of its digital marketing strategy across the UK, Northern Europe and Australia-New Zealand. The agency has been tasked with improving the customer journey across all parts of the business, to “align all of its touchpoints” and handle analytics across the designated regions in order to "provide a streamlined view of customer behaviour."

BetVictor has named Mr President as its creative agency ahead of the bookmaker's Euro 2016 championships campaign. Beginning immediately the agency will be tasked to continue to work with the 'Simple As' positioning. The appointment will see Mr President initially focus on activity for the upcoming Euro 2016 Championships this Summer.

Graze, the healthy snacks company, has chosen Brand & Deliver to create a TV commercial for UK and US channels following a competitive pitch process. The 30-second direct response ad aims to build brand awareness, boost engagement and drive sales, by highlighting the company’s mission to deliver healthy snacks to the public’s doorstep.

Hatch Communications has been appointed to handle the public relations and sponsorship for the Malton Food Lovers Festival, an annual celebration of Yorkshire’s finest produce and cooking. The PR and events agency has been tasked with further raising the national and regional profile of the festival, now in its 8th year, to grow its influence, attract more visitors and create new sponsorship opportunities.

Upham Pub Company has appointed elliotts as its integrated digital, marketing and PR agency, as the group looks to raise brand awareness. The food, drink and hospitality agency was appointed after a competitive pitch process with Sophie Ma, account director at elliotts.

Thames Valley Police & Crime Commissioner has awarded creative collective Fist of Fury a creative and social brief designed to tackle head-on the area of Hate Crime across Buckinghamshire, Oxfordshire and Berkshire, following a pitch.

Consumer PR agency Mason Williams PR have secured the contract to promote the Festina watch brand in the UK, a deal that will see them work with the actor Gerard Butler, the brand’s new ambassador.

The deal will see the PR agency work closely with the Hollywood star to raise the profile of the brand’s new line of watches through an intricate campaign targeting consumers via both traditional and digital media, plus a targeted social media campaign that will use videos starring the actor.

Farrow & Ball, the premium paint and wallpaper manufacturer, has appointed innovation consultancy, Fearlessly Frank, to refine the brand’s global proposition and creative approach, following a competitive pitch process.

Farrow & Ball’s marketing director, Josephine Rance said, 'Farrow & Ball has experienced exceptional growth over recent years and is well-positioned as an aspirational lifestyle brand known for its rich paint colours and handcrafted wallpapers. I’m delighted to be working with Fearlessly Frank; a consultancy that I believe offers both creative ideas and the profound understanding of the brand necessary to build on our current success.’

Specsavers Agency BetVictor

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