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By Gillian West, Social media manager

April 8, 2016 | 2 min read

Y&R Cape Town has sparked heated discussions with its latest ad for the Western Cape Government.

Part of the Safely Home campaign, First Kiss tells the story of a young couple at a party who spend their night trying to kiss but keep getting interrupted. The final interruption, however, turns a straightforward love story into a shocking road safety ad.

The locally-relevant story was inspired by an Irish strategy, which is credited with a 100 per cent increase in backseat seatbelt wearing and a 50 per cent increase in front-seat wearing rates in Ireland and Northern Ireland.

Shot in studio and on location in Woodstock and the Bo-Kaap in Cape Town, the ad was directed by Egg Films’ Jason Fialkov.

To keep up to date with all the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote for the work you’d like to see as The Drum’s Creative Work of the Week and Creative Work of the Month.

Agency: Y&R Cape Town

Executive Creative Director: Graham Lang

Creative Director: Nkanyezi Masango, Gareth Cohen

Art Director: William Boyes (production)

Additional Credits: Director: Jason Fialkov

Director of Photography: Willie Nel

Production Company Producer: Martina Schieder

Executive Producer: Kerry Hosford

Post Production Company: Upstairs Ludus

Editing Company: Upstairs Ludus

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