Specsavers has enlisted iProspect to handle part of its digital marketing strategy across the UK, Northern Europe and Australia-New Zealand.
The agency has been tasked with improving the customer journey across all parts of the business, to “align all of its touchpoints” and handle analytics across the designated regions in order to "provide a streamlined view of customer behaviour."
The move is part of the optician's plan to invest in data to grow its ecommerce customer base. As part of this, iProspect will streamline tracking from ten different global websites into a single consolidated platform, supported by analytics and conversion rate optimisation.
Paul Morris, Specsavers' ecommerce director, said: “iProspect has an unparalleled understanding of consumers in a digital world, and we were impressed by the team’s appreciation for our brand and strategy.
"We’re looking forward to working together to create rich contextual and actionable insight to continuously improve the customer journey across all our existing and new digital services in-store and online," he added.