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Publicis Media announces three US leadership appointments following major restructuring

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By Minda Smiley, Reporter

April 7, 2016 | 2 min read

Following the consolidation of its media arm last month, Publicis Media has announced three new leadership appointments in the US. The media consolidation followed Publicis Groupe's sweeping restructuring plan announced in December of last year.

Kathy Ring will take on the role of CEO at Starcom USA while Sean Reardon will become CEO of Zenith USA. Reardon will retain his role as CEO of Zenith digital marketing agency Moxie. Previously, Ring served as president and chief operations officer at Starcom’s Los Angeles office.

Ring replaces Lisa Donohue, who was recently named global brand president at Starcom, while Reardon is filling a role that was once held by Lou Rossi. Rossi has been promoted to chief investment officer at Publicis Media.

Publicis has also named Jason Whiting as CEO of creative agency MRY. Previously, he served as global managing director at Brooklyn-based digital agency Huge. Matt Britton, who formerly served as CEO of MRY, will now become chairman of Huge.

Tim Jones, CEO of Publicis Media-Americas, said of the appointments: “This strong roster of leaders will drive new levels of scale, business transformation, and client value. I look forward to working closely with these leaders as we deliver upon the promise of our organization—a modern approach to gain efficiency and introduce structures for greater collaboration and effectiveness.”

The appointments come after Publicis Media consolidated its six global agency brands – Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 – into four entities last month. Starcom and Zenith are now operating as separate entities while Mediavest | Spark and Optimedia | Blue 449 round out Publicis Media’s offerings.

Chris Boothe serves as US CEO of Mediavest | Spark and Dave Ehlers serves as US CEO of Optimedia | Blue 449.

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