Publicis Groupe is to unite the leadership of both its Razorfish and Sapient brands with Nigel Vaz (pictured). He will head up the teams of both agencies in Europe, amid a reogranisation of the wider agency network.
The news emerged today (7 April) with Vaz to act as chief executive for both Razorfish and SapientNitro in five markets across EMEA, with the two agencies sharing a combined leadership team as well as offices in London.
There are no planned redundancies as part of the reogranisation. The agency group noted strongly that the move does not count as a ‘merger’, and that both brands will remain.
Clients of both agencies, which include brands such as Audi, Nike and Coca-Cola, will now be able to tap into the skillsets of both outfits, plus their technology partners, which include Adobe and others.
A statement on the move accredited to Vaz reads: "As the scope and scale of what clients require from their agency partners continues to grow, it becomes paramount that those partners have access to the broadest possible set of capabilities, technology partnerships and leading intellectual property.
"We are excited to extend the strengths of Razorfish and SapientNitro and to create an integrated leadership structure that allows us to leverage the strength of the Publicis.Sapient platform to help our clients across EMEA transform in a digitally disrupted environment.”
Last month Publicis announced a new structure for its media arm in an effort to simplify the organisation. The moves come after the ad holding company announced a sweeping restructuring plan last year.