Petr Čech proves to be a terrible passenger in Europcar Arsenal FC ad
Europcar has released a new video featuring Arsenal stars Petr Cech, Theo Walcott and Danny Welbeck to hit home its role as the club’s official car and van rental partner.
‘Road Trip’, created by SMG's sports division - called Sports at SMG - and LiquidThread, sees the trio hire a Europcar under the illusion the have missed the club bus.
During the journey the teammates argue, quiz each other and Cech indulges in a dashboard drum solo, in what Ken McCall, managing director at Europcar Group, UK said “perfectly ties together the Europcar and Arsenal brands to create light-hearted, fun and easily shareable content,”
In addition to “demonstrating the benefits of renting from Europcar” the video hopes to live up to 2014’s entry ‘Face to Face with the Arsenal Family’ which boasted than 6.4m social shares in the three days following its launch.
The campaign features on YouTube, Facebook and Europcar’s content hub for Arsenal fans.
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