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Mr Green rolls the dice appointing a CMO and COO

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By John McCarthy, Opinion Editor

April 7, 2016 | 2 min read

Online casino Mr Green has made two new recruitments to its senior management team.

New chief marketing officer David Nordberg has previously worked with digital gaming companies like Electronic Arts and King.

Incoming chief operating officer Oscar Mühlbach joins the company with a background of being a start-up entrepreneur. He most recently held the COO position at ecommerce company Footway.

Mr Green chief exectutive, Bo Wänghammar, said: "Very pleased to see that Mr Green is able to attract top talent. David and Oskar will bring broad experience and great value to central areas we see as key for our future growth.”

Nordberg said: "We're at the dawn of a new era where the boundaries between real money and free-to-play games are rapidly broken down and merged into a hybrid business model. Gaming companies are forced to think outside the box and look for new innovative ways to market and promote themselves.

"We already know brand values and customer sentiment matter so much more than big TV advertising campaigns. It’s in this context I’m joining one of the strongest brands in the industry. I'm excited and proud to start a new journey together with a management team which has a vision set on changing the gaming industry forever.”

Mühlbach added: "The company has a successful track record of growth and most importantly a fantastic team ready to take the Mr Green customer experience to the next level."

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