Warner Bros UK has launched an official Twitter account for The Smiths and heaven knows Morrissey is miserable about it.
Distancing himself from the launch (and quashing fans' hopes that the verified account was the sign of an upcoming Smiths reunion), the frontman said: "Follow it at your peril."
A far cry from the endorsement Warner Bros would've wanted, the singer's statement to fansite True to You read: "A Smiths/Morrissey Google alerts/Twitter account has been opened by Warner UK. Morrissey would like to stress that this account has not been sanctioned by him and has no connection to him."
The accounts landed online yesterday, prompting fans to believe a reunion was on the cards for the Manchester outfit, despite the verified Twitter page posting a message to say that the official profiles were designed "purely to celebrate the history and the music of The Smiths".
Please note this account is purely to celebrate the history and the music of The Smiths.
— The Smiths (@Smiths_Official) April 6, 2016
Online speculators have noted that the accounts have been published ahead of the 30th anniversary of the band's 'The Queen Is Dead' album, which was released in June 1986. Morrissey and former band member Johnny Marr have given their approval to an exhibition in Salford taking place later this year which will celebrate The Smiths' history.