MEC has launched new content specialist division Wavemaker, creating a new team from existing specialists from the agency.
MEC has selected people from content strategy, social, partnerships, experiential, SEO, production and creative services, to create a new unit that will be tasked to serve clients in an “increasingly complex content landscape”. The agency is promising to create content that is more effective by using data and analytics.
Wavemaker has launched in 10 markets, including UK, USA, The Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany, with a further 20 planned to launch in 2016.
In APAC, the agency will be led by Mike Jackson, who will serve as managing director if the division.
Jackson, said: “Integrating varied skill sets in one place at scale, applying our content planning approach to our unique view of the purchase journey whilst leveraging our existing insight, data and distribution capabilities will be unique to the market. Exciting times ahead with the roll out continuing across APAC in the coming months.”
In Asia, Wavemaker will have over 50 dedicated staff in Singapore, Australia and India at launch.