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Giant Spoon GE NBC

Independent Giant Spoon announces five new hires

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By Doug Zanger | Americas Editor

April 7, 2016 | 3 min read

Bicoastal independent agency Giant Spoon has brought in five new hires as a result of growth. Two will be in the agency's New York office and three will call the Los Angeles office home.

The agency works with companies including GE, NBC, HP and Lego among others. Each has experience with a wide range of brands that the company feels will be of great benefit to its more digital and technology-centric model.

"The recent growth spurt at Giant Spoon has been an amazing opportunity to bring in a wave of extremely talented people on both coasts,” said Giant Spoon co-founder Jon Haber. “Our vision remains consistent that everyone we hire is expected to break any existing boundaries from past roles and begin to see marketing through the eyes of consumers in new ways. No silos and no limits by job title. This new crop of Spoons are going to do great things with us, and we couldn't be more excited to welcome them.”

Erin Hauswirth will serve as associate director of strategy in the New York office, working on the GE account. Previously, Hauswirth was content director for iHeart Media, senior manager at OMD’s Ignition Factory and product manger at Initiative. She has worked on brands including Frito Lay, Discovery, GE, Arby’s and Bayer.

Michael Tonge will join as strategist, also in the New York office. He was previously a senior associate at Dentsu Aegis, managing global media partnerships at Amplifi, USA.

Will Thompson will be senior social strategist at Giant Spoon's Los Angeles office, working across multiple accounts and building Giant Spoon’s social practice for clients. Prior to his new role, Thompson founded Habitual Social, a boutique social agency, where he served as CEO and lead strategist on social campaigns for Lenovo, Topman/Topshop and others. He also managed social media and brand integrations for numerous artists including Pitbull, Chris Daughtry, Rob Zombie, and 3 Doors Down.

Dominique Escalante, also in the Los Angeles office, has been named strategic account manager and will work on multiple accounts and new business. Her previous stops include Goodby Silverstein & Partners and TBWA\Media Arts Lab. She worked on the Comcast/Xfinity business and product launches, including Apple’s “Shot on iPhone.”

Elle Bass joins as a strategist in the Los Angeles office. Bass ran the Ritz-Carlton global account, Indian Motorcycles and EA Games at Los Angeles agency Team One. Prior to that, Bass worked as a freelance strategist with brands such as Hilton Worldwide, Target, and Wal-Mart.

Giant Spoon GE NBC

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