The Drum Awards Festival - Official Deadline

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By Adam Flomenbaum, Co-Executive Editor

April 7, 2016 | 1 min read

Fullscreen is no longer just a multi-channel network (MCN); it's a full-fledged multimedia company that, with its newly announced $4.99-per-month subscription video on demand (SVOD) service, will be supplementing original content from its roster of influencers with licensed content.

At MIPTV this year, Fullscreen came to support Mattel, which won 'Brand of the Year.' Brands are continuing to leverage companies like Fullscreen, AwesomenessTV, and Maker Studios because of their ability to speak to Generation Z and millennial audiences.

Yesterday, we spoke with Kevin McGurn, Fullscreen's Head of Sales, about the new SVOD service, the resurgence of MCNs, working with AT&T, and influencer marketing. Full interview above.

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