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Booking.com awards global digital account to AnalogFolk

Travel site Booking.com has appointed AnalogFolk to handle its global digital marketing account, following a pitch process against undisclosed agencies, it was announced today (7 April).

The independent digital agency will be responsible for Booking.com’s global digital brand activation, social media and content marketing.

In addition, Booking.com will retain the agency's recently launched data intelligence division, AnalogFolk DNA, for work across optimised business solutions, data science and automation, and predictive analytics and insight.

The agency will work in close collaboration with Booking.com’s advertising agency, Wieden+Kennedy, and its media agency, Mindshare, on the company’s marketing output.

AnalogFolk’s appointment follows a review process handled by AAR.

Ash Choudhury, global digital brand director at Booking.com, said: "AnalogFolk are the perfect partners to help take us into the next chapter of the Booking.com success story. Their deep understanding of our business, data driven strategic and creative innovation and sheer passion set them apart during the review process. We're delighted to be working with them."

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