BeWorthwhile and take part in The Drum and One Minute Briefs' creative challenge today

The Drum and One Minute Briefs are today inviting our communities to take part in a creative challenge to remind people that donating just a little time can make a huge difference.

For the next two weeks, we'll be setting two hypothetical creative briefs that we want you to crack in quick-fire fashion. The first brief is Advertise a charity for mobile phone addicts and all you have to do to take part is tweet your response to @OneMinuteBriefs and @TheDrum today (7 April).

One entrant will win a pair of tickets to The Drum and Mashable's BeWorthwhile event on Thursday 21 April at Advertising Week Europe. We'll also be showcasing all the work on The Drum and the best entries will go on display in our gallery at Ad Week later this month.

There, we will be hosting the official unveiling of Mashable's BeWorthwhile app, which was devised at The Drum's Do It Day event last year and is for professionals looking to make better use of their corporate volunteering days.

The app uses artificial intelligence to match volunteers' skills, time and location with the charities that need them most. It means you could use your particular skillset to make a major contribution to good causes across the UK.

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