BetVictor has named Mr President as its creative agency ahead of the bookmaker's Euro 2016 championships campaign.
Beginning immediately the agency will be tasked to continue to work with the 'Simple As' positioning.
The appointment will see Mr President initially focus on activity for the upcoming Euro 2016 Championships this Summer.
Head of Brand for BetVictor,Shane Stafford, said: “The new partnership with Mr President is the next step in our exciting journey to provide great value to our customers. Mr President demonstrated a combination of creative flair and understanding of our mission to give our players value, and we look forward to working with them on our ambitious growth goals.”
The account was previously held by VCCP.