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Ideas Beauty Innovation

Urban Beauty United appoints Thinking Juice as new creative partner


By Naomi Taylor, Client Services Manager

April 6, 2016 | 2 min read

Urban Beauty United (UBU) has selected Thinking Juice as their UK creative and ‘ideas’ partner following a competitive pitch at the beginning of the year.

UBU is a global beauty tools and accessories manufacturer. The partnership has been established with the objective to deliver a communications idea that will launch a rebrand with vitality and resonate with a carefully targeted audience.

The project will encompass a variety of consumer centric engagement triggers in order to increase awareness and cultivate excitement for the brand. Work is already underway to help further define the brand’s personality and tone in a way that can be translated into each unique cultural market.

Nicole Body, global marketing director at UBU, said: “Challenges will always be presented to a global brand like ours that wants to engage personally with a variety of mature, complex and culturally diverse markets. We needed a partner who could understand this as well as identify with our brands energy and love it as much as we do. We’re really excited to see what creative ideas Thinking Juice can deliver and we’re thrilled at the potential to be engaging directly with our consumers.”

Thinking Juice operates offices in Bournemouth, Dorset and London and works with clients including Barbour, Westfield and Marshall Amps.

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