The Drum Awards for Marketing APAC - Awards Show

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Brothers and Sisters Campbell Ewald Inspiring the Future

Creative Works 6 April winners featuring 4Creative, WCRS, Campbell Ewald and MullenLowe London


By Gillian West, Social media manager

April 6, 2016 | 3 min read

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The winners of the latest Creative Works have been revealed in the 6 April issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Andy Fowler, executive creative director, Brothers and Sisters.

Creative Director's Choice

Channel 4: advert-top-1 by 4Creative

By Channel 4

Overall Rating 3/5

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My favourite piece of work is Channel 4's 'The Underdog' by 4Creative. I'm a sucker for using entertainment to make a serious point and Channel 4 gives a voice to those who don't get heard elsewhere.

Rather than shouting it and hoping someone might listen, they've done something much cleverer and invented a chat show host called the 'Underdog' - a character who doesn't say anything, but exudes a wanton disinterest in the serious points being made by his famous guests. This is the character's second run-out. And I hope they develop it further.

It's the kind of smart comedy work you see in America, but all too infrequently this side of the pond.

Andy Fowler, executive creative director, Brothers and Sisters

UK Readers' Choice

The Royal Navy: Don’t Do the Everyday, Every Day by WCRS

By The Royal Navy

Overall Rating 4/5

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The Royal Navy's latest recruitment campaign for the Royal Naval Reserve (RNR) has launched with a 60-second TV spot. The ad marks the first stage in the roll-out of the RNR's new 'Don't do the everyday, every day' positioning. The creative tells the story of one Reservist's journey and what she accomplishes in the RNR.

US Readers' Choice

MilkPEP: Built With Chocolate Milk by Campbell Ewald

By MilkPEP

Overall Rating 4/5

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Olympic swimmers Jessica Hardy and Tyler Clary are the latest athletes to star in the Milk Processor Education Program's (MilkPEP) ongoing 'Built with chocolate milk' campaign. Created by Campbell Ewald, the spot aims to take viewers "through the inner thoughts of a swimmer" as they train for the Olympics.

Sponsor's Choice

Inspiring the Future: advert-body-1 by MullenLowe London

By Inspiring the Future

Overall Rating 4/5

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MullenLowe has teamed up with International Women's Day charity Inspiring the Future to create a thought provoking campaign around gender stereotyping. The film features a class of children who have been asked to draw pictures of firefighters, surgeons and fighter pilots and, unsurprisingly, most of them draw men. The children are then stunned when a female firefighter, surgeon and fighter pilot enter the room. The aim of the ad is to raise awareness of how much needs to be done to challenge gender stereotyping, especially at a young age when these stereotypes are embedded in the next generation. It's proof that society still has a long way to go in defining gender roles more equally.

Jada Balster, marketing director EMEA, Workfront

You can continue to vote on these works as part of our Creative Works leaderboard which determines our Creative Work of the Week and Creative Work of the Month picks and, ultimately, our Creative Work of the Year. To keep up to date with the latest advertising, design and creative work visit our Creative Works homepage.

Brothers and Sisters Campbell Ewald Inspiring the Future

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