With B2B video content in high demand, Skyscope is aquired by Matter Communications
The partnering of a social media firm with a state of the art B2B video production company was announced today illustrating that not only is video a huge draw in advertising, but B2B video is closely linked to telling a story and identifying the brand while developing syndicated video content. The demand for video is only increasing, as 74 percent of B2C marketers and 92 percent of B2B marketers use video as a key component of their marketing efforts.
Matter Communications, a PR and social media firm with in-house creative services and search marketing groups acquired Skyscope, a B2B video production agency with offices in Worcester and Cambridge, Mass. The acquisition doubles the video capabilities of Matter’s own award-winning video/creative services group, Studio-C, which serves an array of both consumer and B2B brands nationwide.
“The Skyscope team joins Matter at an exciting time in our history, as we have client demand for all things video,” said Matter Founder and CEO Scott Signore. “We know first-hand how the prevalence of visual story-telling will only increase and we look forward to contributing to the success of Matter’s clients and the agency overall.”
While Matter Communications does focus on social media and public relations, it is also known for its product reviews, analyst and media relations and thought leadership programs.
Alex Dunn, COO of Skyscope, commented: “We know first-hand how the prevalence of visual story-telling will only increase in PR and social campaigns, and we look forward to contributing to the success of Matter’s clients and the agency overall.”
Skyscope has a strong track record of B2B video, bringing out more detail from customer point of view. The videos are modern, clear and direct with a quick turnaround. Many of the customers profiled said they use Skyscope videos in their email marketing campaigns.
“We’re thrilled for this opportunity and this partnership is a force multiplier that will let us both deliver on our brand promise in an even bolder and more exciting way," added Skyscope CEO Sam Shepler.