Whirlpool behind achingly hipster avocado pop-up

Whirlpool has teamed up with agency the Meredith Collective to launch the ‘Avo-Brand Pop-Up – a temporary social spot dedicated to the humble green fruit.

The experience forms part of the #WhirpoolFoodies campaign, which is an ongoing partnership between the appliance brand and pop-up specialist.

The initiative aims to celebrate food by creating unique menus based around specialist cuisines, and presenting them at creative locations alongside upcoming chefs.

The ‘Avo-Brunch Pop-Up will appear for a day at a time at the Printworks Kitchen in east London on 10 April, 8 May, 28 May and 20 May. Guests will be offered an avocado martini on arrival before embarking on a five-course menu inspired by the on-trend fruit.

Courses will include grilled harissa spiced chicken with avocado salsa, avocado raita and deep fried avocado in crisp quinoa, and avocado dark chocolate mousse with avocado macaroon.

There will also be after-brunch entertainment in the form of a DJ set, while all guests will receive a grow-your-own avocado kit to take home.

Meredith O’Shaughnessy, chief executive of the Meredith Collective, said: “The avocado is the coolest fruit in town right now for foodie lovers, so It seemed like a very obvious idea for me to create a pop-up which rejoices the deep affection so many people have for them.

“I’m super excited to welcome our first guests and for them to sample the amazing food on offer."

Whirlpool washing machines were used as cocktail mixes at its 1960s-inspired Dirty Laundry pop-up last year.

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