MIPTV 2016: Keshet’s head of interactive on ‘Touch,’ their new linear and digital format

Keshet International is back at MIPTV and interactive elements are at the center of the formats they’re selling. Found Remote interviewed head of interactive, Ziv Rabinovich about Mako, their digital platform and how it’s a huge part of their “Touch” format. Touch is a reality show based around “what’s wrong with the image” and allows viewers at home to participate via an app within Mako. The interactive elements are being sold along with the linear format, which Rabinovich explains will be a huge advantage for networks that acquire it. The full interview from Applicaster's booth is above.