The Drum Awards Festival - Official Deadline

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By John Glenday, Reporter

April 5, 2016 | 1 min read

Ford claim there is no need to wrestle with car seats anymore, literally, by employing a Mexican wrestler to demonstrate its new easy fold technology.

Dispensing with a dull demo Ford recruited a face painted man-mountain to go head to headrest with his opponent and give it a leathering.

This sees Silver King, star of Jack Black comedy Nacho Libre, execute some of his trademark moves on the passive object in a bid to beat it into submission.

The film was produced by Blue Hive London and directed by Rosey through Radical Media.