Social Media

Game of Thrones v The Walking Dead: Which is winning the Twitter war?

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By Rebecca Stewart | Trends Editor

April 5, 2016 | 3 min read

Game of Thrones has taken the crown for the most-tweeted about show of 2015, beating rivals The Walking Dead and House of Cards to the top spot.

Viewers posted 16.5m tweets about the fantasy series last year, with the gut-wrenching season five finale driving just over 1.7m posts alone; more than what 11 of the other shows studied, including Jessica Jones and Daredevil, managed to clock up throughout the whole year.

The research, conducted by UK retailer Currys and analytics firm Crimson Hexagon, analysed 45m tweets to gather data around 16 shows across traditional TV, Netflix and Amazon Prime.

The Walking Dead was the only show that came remotely close to Game of Thrones in terms of tweets, having generated 12m mentions throughout the year. House of Cards was found to have inspired 1.7m posts, followed by Jessica Jones at 1.5m.

Top Twitter shows 2015

Game of Thrones: 16.5m

The Walking Dead: 12m

House of Cards: 1.7m

Jessica Jones: 1.5m

Mr.Robot: 1m

In terms of providers, Netflix won the social media race comfortably, with shows on the platform garnering 146 more tweets than Amazon Prime offerings in 2015.

With HBO and AMC shows taking the top spots respectively, the research indicated that TV was the still dominant channel discussed on Twitter as 'watercooler' chit-chat continues to move online. Mobile platforms are, however, gaining ground on the small screen; with viewers now splitting their time 50/50 between traditional and digital devices.

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