ASICS has introduced its ‘One With the City’ campaign devised by 180 Amsterdam to publicise the launch of their new Gel-Kayano Trainer Evo Sneaker.
The new running shoes will be brought to life through a series of animations, outdoor digital and retail executions introduced across key European capitals throughout the month.
Alistair Cameron, chief executive of ASICS Europe remarked: “This campaign captures the soul of the ASICS TIGER brand, which builds from our original DNA in sports and elevates it to become part of urban culture.”
Al Moseley President and chief commercial officer of 180 Amsterdam continued: “The shoe is an iconic symbol of sport culture. Today the competition and style of the street is a sport in itself - and this campaign celebrates that in a stunningly cool way.”
‘One With The City’ was created and implemented by 180 Amsterdam in partnership with Green Room (retail), Pitch (PR) and Starcom (media buying).