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By Gillian West, Social media manager

April 5, 2016 | 3 min read

Honey Maid has launched the latest chapter in its ‘This is Wholesome’ story, this time focusing on capturing the shift from simply acknowledging the diverse fabric of America to actually showcasing how acceptance can foster love and friendship within families and among neighbours.

Celebrating the real stories of American families with unique backgrounds, the new series of ads – created by Droga 5 – include the stories of an adopted son, a disabled veteran and a Hispanic gay couple.

In tandem with the ad launch, Honey Maid is also introducing the Wholesome Button – an easy-to-add browser app that allows users to experience the web through the lens of acceptance and positivity.

Once added, users simply click ‘Wholesomize It’ bookmark to replace images and headlines on screen with content that celebrates love, family connections and acceptance.

To keep on top of the latest advertising, design and creative launches from around the globe visit our Creative Works homepage where you can vote on the work you like best to see it featured in our Creative Work of the Week and Creative Work of the Month picks.

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Kevin Brady

Creative Director: Devon Hong, Tara Lawall

Art Director: J.J. Kraft

Copywriter: German Rivera Hudders

Additional Credits: Junior Art Director: Andrew Chin

Junior Copywriter: Sam Bauer

Chief Creation Officer: SallyAnn Dale

Head of Broadcast Production: Ben Davies

Senior Broadcast Producer: Jennifer Chen

Global Chief Strategy Officer: Jonny Bauer

Strategy Director: Katie Coane

Senior Strategist: Milla McPhee

Senior Communications Strategist: Taylor Hines

Social Communications Strategist: Whitney Brodribb

Group Account Director: Kelsey Robertson

Account Director: Caitlin Chandler, Amanda Chandler

Account Manager: Jasmine McDavid

Associate Account Manager: Amy Rosenberg

Project Manager: Monique Lavie

Wholesome Button: Weber Shandwick

Creative Director: Jeff Immel

Associate Creative Director: Emma Arnold

Copywriter: Mikinzie Stuart

Junior Copywriter: Lucy Butka

Art Director: Irek Jania

Creative Technologist: Kevin Kilduff, Kedar Deshpande

Production Company: Driftlab

Account Executive Vice President: Caroline Lainio

Account Director: Andrea Clift

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