Ad of the Day: Honey Maid - This is wholesome
Honey Maid has launched the latest chapter in its ‘This is Wholesome’ story, this time focusing on capturing the shift from simply acknowledging the diverse fabric of America to actually showcasing how acceptance can foster love and friendship within families and among neighbours.
Celebrating the real stories of American families with unique backgrounds, the new series of ads – created by Droga 5 – include the stories of an adopted son, a disabled veteran and a Hispanic gay couple.
In tandem with the ad launch, Honey Maid is also introducing the Wholesome Button – an easy-to-add browser app that allows users to experience the web through the lens of acceptance and positivity.
Once added, users simply click ‘Wholesomize It’ bookmark to replace images and headlines on screen with content that celebrates love, family connections and acceptance.
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Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Devon Hong, Tara Lawall
Art Director: J.J. Kraft
Copywriter: German Rivera Hudders
Additional Credits: Junior Art Director: Andrew Chin
Junior Copywriter: Sam Bauer
Chief Creation Officer: SallyAnn Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Jennifer Chen
Global Chief Strategy Officer: Jonny Bauer
Strategy Director: Katie Coane
Senior Strategist: Milla McPhee
Senior Communications Strategist: Taylor Hines
Social Communications Strategist: Whitney Brodribb
Group Account Director: Kelsey Robertson
Account Director: Caitlin Chandler, Amanda Chandler
Account Manager: Jasmine McDavid
Associate Account Manager: Amy Rosenberg
Project Manager: Monique Lavie
Wholesome Button: Weber Shandwick
Creative Director: Jeff Immel
Associate Creative Director: Emma Arnold
Copywriter: Mikinzie Stuart
Junior Copywriter: Lucy Butka
Art Director: Irek Jania
Creative Technologist: Kevin Kilduff, Kedar Deshpande
Production Company: Driftlab
Account Executive Vice President: Caroline Lainio
Account Director: Andrea Clift