The Drum Awards Festival - Official Deadline

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By Gillian West, Social media manager

April 4, 2016 | 2 min read

B&Q has placed creativity at the heart of its new campaign winning over The Drum readers to be crowned Creative Work of the Week.

Created by WCRS, the campaign centres around the idea ‘Let’s Create’ and puts emphasis on home improvement projects by reminding viewers that B&Q isn’t just a warehouse of shelves stacked high with DIY products.

Launched to coincide with the Easter break, the mockumentary-style campaign showcases how B&Q has helped unlock creativity in its customers, these customers just happen to be animals. The first ad in the series sees black and white zebra, Fred, create his first colourful home after outgrowing the black and white world of his parents.

To help decide next week’s Creative Work of the Week visit our latest Creative Works round-up and to keep up to date with all the latest advertising, design and creative work from around the globe check out our Creative Works homepage.

Creative Director: Katy Hopkins, Steve Hawthorne

Creative: Tom Dixon, Jo Griffin

Additional Credits: Agency Producer: Hannah Needham

Account Handling: Louise Davidson & Lucy Nebel

Planning: Olivia Stubbings

Media Agency: MEC

Production Company: Outsider

Director/Animator: Dom&Nic

Producer: John Madsen

Editor: Ed Cheeseman

Post Production: The Mill

Audio: Grand Central Sound Studio

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