Chase rolls out four heartwarming films to show that it is more than just a bank
In an attempt to show its more human side, Chase has rolled out four spots that have a bit more color and nuance than your typical bank commercial.
Created by Droga5, the ads aim to show that Chase is more than just a service provider and is instead a “financial partner,” helping its customers get through all kinds of ups and downs.
In ‘Fairy Dadmother,’ a man is seen applying make-up, fixing his wig and squeezing himself into a blue sparkly dress – much to the surprise and delight of his young daughter and her friends.
“There’s nothing like making their day,” a voiceover states while a remix of Salt-N-Pepa’s song ‘Whatta Man’ plays. “Except making sure their tomorrow is taken care of with the right college savings strategy.”
Another ad features a single mom as she prepares for a date and nervously says goodbye to her teenage son, while a third shows an older couple walking their pet pig down the street to the tune of Shaggy’s ‘Boombastic.’
The fourth film in the series, which is the anthem spot in the campaign, has a more cinematic feel to it. Called ‘Invest in Love,’ it features two childhood friends who end up together once they are older.
Of the films, Chase’s Consumer Banking chief marketing officer Donna Vieira said: “Our customers come to us for advice at pivotal life moments—retirement, saving for college, dealing with a change in life circumstances. We wanted to tell our customers’ stories around these moments.”
View the spots below: