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By The Drum Team, Editorial

March 31, 2016 | 2 min read

Here is the latest installment of the marketing moments series The Drum is running to celebrate the 120th anniversary of the Ad Club New York.

Michael J. Fox was, for a short while, the most famous face on the planet - following success with Back to the Future, Teen Wolf and Family Ties in the mid-'80s.

Pepsi's decision to hire him as the face of their brand was inspired and this campaign, where he goes to great lengths to acquire his attractive new neighbor a drink, is still an advert that brings a smile to the viewer's face 30 years later.

This campaign played internationally and was one of the finest of the decade, further cementing his status as a teen icon at the time.

Last year, The Drum interviewed the director of the campaign to discuss his memories of the shoot and working with Fox.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

Marketing Moments Ad Club of New York Pepsi

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