There are few sports and entertainment properties enjoying more success on Facebook than WWE, and the two organizations continue to embrace their mutually beneficial relationship by working together to develop innovative content programs.
Tonight is WrestleMania 32, which will take place in Arlington, Texas, and WWE and Facebook are partnering to create a one-of-a-kind social experience for fans.
Based on the success of WWE’s Facebook presence throughout the rest of the year, fans should be excited. WWE has 406 million likes across all of its pages (and 30 million on its main page), and video in particular – which Facebook continues to focus on – is driving more engagement for the brand than ever before. WWE is driving nearly 200 million video views per month, reaching 150 million unique people.
In the weekend leading up to WrestleMania 32, and during the event itself, live video will be an integral component.
"WWE has taken a leadership role in how to engage Facebook fans with great video," said Patrick Chapman, Strategic Partnerships Manager for Facebook. "That strategy is driving new heights in engagement and views, and as we prepare for WrestleMania 32, I'm eager to see how they'll leverage Facebook Live to keep the momentum going."
For WrestleMania 32, WWE is using Facebook to help fans connect with other fans and to provide access to talent. Initiatives include:
· Robust program of Facebook Live from WWE Superstars and Divas
· Real-time video highlights on Facebook
· Exclusive backstage moments on Instagram
· 360 Video