Asda takes a swipe at Morrisons as it looks for scousers to front radio station

Asda is looking to find a new presenter for its in-store radio station, the only stipulation is that they have to be a scouser with an “extremely broad dialect”.

It appears to be a jibe at rival Morrisons, which last week put out a casting call – through a third party agency – for a new advert which received harsh criticism after warning that “nobody from Liverpool” need apply.

Asda’s online recruitment post said: “At Asda we know the Liverpool accent is full of warmth, passion and most of all friendliness, that’s why we’re looking for a presenter with an extremely broad dialect”

It continues: “We won’t dictate the playlist to you but it would be nice to have some of our customers’ favourite scouse artists in there such as The Beatles, Atomic Kitten and ideally Gerry and the Pacemakers - You’ll Never Walk Alone.

“Please note we’ll take any strength of scouse accent.”

The casting call was also broadcast on Asda FM earlier this week.

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