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Topgolf UK tees-off PR campaign with Rooster

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By Michael Feeley, Founder and chief exec

April 1, 2016 | 2 min read

Topgolf UK, which operates unique golf-based entertainment venues, has appointed Rooster to deliver a strategic PR campaign that will raise the brand’s profile among target audiences.

Topgolf uses state-of-the-art technology to electronically record microchipped golf balls hit onto a specially designed 240-yard range. Balls are instantly ranked depending on the shot’s accuracy and distance in relation to the targets.

Topgolf served more than 8 million visitors in the UK and US last year alone. Rooster’s work with Topgolf will look to deliver a strategic PR and social media campaign to build awareness and educate consumers and the media about the brand experience. Rooster’s remit for the consumer-focused Topgolf is to develop new opportunities with target audiences and maintain regular visits to the three sites throughout the week.

Claire Kendrick, Togolf UK’s head of marketing UK, said: “As Topgolf continues to grow in popularity, with new events and an expansive dining and bar menu, we are delighted to bring Rooster onto the green to help communicate our unique offering. Our venues offer something for everyone, throughout the week, day and night. If you like fun, you’ll love Topgolf.”

James Brooke, managing director at Rooster PR, said: “We are pleased to announce our appointment by Topgolf, a truly innovative business enterprise that will change the way we view golf. The unique point-scoring game and entertaining setting is truly addictive and makes for an entertaining day or night out.”

Topgolf currently operates three venues in the UK in Surrey, Watford and Chigwell, with plans for further venues across the country.

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