Telegraph Media Group have revealed the new-look site for the Telegraph newspaper, optimised for cross-device use and responsiveness.
The website features an updated news stream with a rolling page of the latest stories of the day. The stories are arranged in chronological order so readers can easily find out the latest news. The business home page and the sport homepage also feature a similar list.
The website will include new topic pages that can be accessed via tags on articles. A redesigned navigation will make it quicker and simpler for users to find their favourite sections and articles.
The new offering also provides readers with access to enhanced sports data, from live scores on mobile to in depth statistics for every Premier League team.
The publisher claims the new site has been extensively user tested, conducting A/B tests and interviews with Telegraph readers as part of the the development process.
It comes just days after News UK's the Times scrapped rolling web news from its homepage as it focuses on in-depth analysis pieces rather than its ability to break stories.
Now, content on the Times site as well on the new revamped tablet and phone apps is essentially sorted into online editions that are updated four times a day.
The opposing tactical approaches will largely be due to the Times and Sunday Times sitting behind a paywall, meaning readers are more likely to go to those sites for analysis of news rather than breaking stories.