Eradicating barriers to business – such as long payment times and slow contract processes – has meant Unilever is now working with more than 100 start-ups globally, explained Jeremy Basset, the head of the conglomerate’s Foundry.
The group’s subset is the point of entry for innovators looking to work with Unilever’s portfolio of 400-plus brands.
“When it comes to start-ups, we realised we needed a different approach and different processes to make the whole thing easier,” Basset told The Drum. “We worked with procurement to simplify the way start-ups were brought on board, we also shortened the payment terms to make sure it was more acceptable for start-ups to be working with us and we worked with legal to make the contracting process easier as well.”
He added that working within these parameters means it becomes a lot easier to “on-board” start-ups. Of the Foundry’s process, Basset said: “I wouldn’t say it’s fool proof but the we’re definitely making life easier for both parties.”
Also at the event, Collider’s co-founder Rose Lewis was vocal in encouraging the London marcoms industry to catch up with the flourishing start-up scene in the US. She said Brits’ American counterparts “are more able to take risk, and they’re willing to try stuff in a much bigger way than we are here”.