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Business on the Move: Addison Lee, Smyths Toys Superstores, Bosch and more


By Jessica Goodfellow, Media Reporter

April 1, 2016 | 3 min read

A round-up of the key new business moves from the week.

Toy retailer Smyths Toys Superstores has appointed McCann Manchester to head up its creative business, previously handled by TBWA/Manchester, following a competitive pitch that is estimated to be worth £6m. Effective immediately, McCann Manchester will work across the retailer’s 88 stores in the UK and Ireland.

Bosch, the German appliance brand, has appointed Publicasity as its newly retained PR agency for its range of home appliances. Publicasity, which won the business following a four-way pitch, will deliver a digital and social media campaign in the spring, along the theme of ‘Every Day Wins with Bosch’. It will form part of a wider marketing campaign across the year.

Dutch flower promoter, Bloembureau Holland, has appointed Weber Shandwick in a competitive five-way pan-European pitch. Weber Shandwick’s Manchester Office won the three-year contract to promote orchids in the UK alongside the agency’s network offices in the Netherlands, France and Germany. The agency will deliver integrated campaigns from an account hub in the Netherlands.

Wine app Vivino has hired Manifest to manage its press office and campaigns, with the aim of raising awareness of the app and increasing downloads.

Solar energy business Solarcentury has appointed DAC Group’s Make it Rain to assist with its global strategic digital marketing activity.

Taxi firm Addison Lee has appointed Whistlejacket London as its brand and creative agency. The agency has been tasked with defining Addison Lee’s strategic direction and reaffirming its status both in Uber-dominated London and other key markets in the UK. Whistlejacket will work to give the brand's touchpoints cohesion, both internally and externally.

The Harris Tweed Authority has hired creative agency Portas to work on a project for the Milan Design Triennale, which runs from 31 March to 12 September 2016. Portas will be providing comms strategy, designer liaison and PR support for the organisation.

Mason Williams Communications has been appointed by boutique hotel Merchants Manor in Falmouth, Cornwall to represent its PR interests globally.

Purplebricks, the online estate agency, is looking for a creative partner to create brand and broadcast advertising after splitting with its previous agency, BMB. It was reported this week it has narrowed its search for a new creative agency down to four candidates, rumoured to include Snap, Karmarama, Lucky Generals and Now.

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