Beyoncé officially launched her athleisure line Ivy Park yesterday (31 March), which is set to go on sale in two weeks.
She announced the clothing line by posting photos on her Instagram account, which has more than 65 million followers.
The first official shot shows her in a black leotard with the Ivy Park logo, and white piped edges.
The women's fitness clothing line features bodysuits, leggings, T-shirts, crop-tops, headbands and jackets all designed for fitness and leisure wear. It taps into the current trend for "athleisure," which combines sportswear with streetwear, where clothes usually worn when working out are also worn socially.
The 200-piece active wear collection is a joint venture with British businessman Sir Philip Green, who owns the Topshop fashion chain.
Inspiration for the name was in part a tribute to her 4-year-old daughter, Blue Ivy.
It will go on sale at selected Topshop, Selfridges, JD Sports, Net-a-Porter and high-end department stores around the world on April 14.
“When I’m working and rehearsing I live in my work out clothes but I didn’t feel there was an athletic brand that spoke to me,” Beyoncé says. “My goal is to push the boundaries of athletic wear and support and inspire women who understand that beauty is more than your physical appearance.”