Ad of the Day: Guinness Africa Special - Alive Inside

Guinness has joined forces with AMV BBDO to create a launch film for its new beer, created especially for the next generation of Guinness drinkers – Guinness Africa Special.

Marking the first major innovation for the brand from within Africa for over 10 years, Guinness Africa Special combines the character of Guinness with the vibrant identity of modern Africa.

Featuring a wide array of African talent, the 80-second launch film, ‘Alive Inside’, aims to encapsulate the spirit of the brand as a vibrant Ankara pattern is formed by the energy and creativity of the artists featured. The pattern flows through the film, connecting the talented cast with one another until finally the bottle itself.

The campaign breaks in Nigeria and online with an accompanying out of home push, following its launch in Nigeria Guinness Africa Special will be rolled out across the country.

To keep up to date with all the latest advertising, design and creative work from around the globe visit our Creative Works homepage and have your say on which ads we feature as our Ad of the Week and Ad of the Month.

Creative Director: Mike Schalit

Art Director: Sonny Adorjan

Copywriter: Milo Campbell

Additional Credits: Agency Planner: Tim Whirledge

Agency Account Man: Sam LeCoeur, Samantha Morgan, Danielle Betts

Agency Producer: Greg Kates

Media Agency: Carat

Media Planner: Leela Thakur

Production Company: Nexus

Director: Kibwe Tavares

Production Company Producer: Jeremy Smith

Post Production Company: The Mill, Factory 15

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