Guinness has joined forces with AMV BBDO to create a launch film for its new beer, created especially for the next generation of Guinness drinkers – Guinness Africa Special.
Marking the first major innovation for the brand from within Africa for over 10 years, Guinness Africa Special combines the character of Guinness with the vibrant identity of modern Africa.
Featuring a wide array of African talent, the 80-second launch film, ‘Alive Inside’, aims to encapsulate the spirit of the brand as a vibrant Ankara pattern is formed by the energy and creativity of the artists featured. The pattern flows through the film, connecting the talented cast with one another until finally the bottle itself.
The campaign breaks in Nigeria and online with an accompanying out of home push, following its launch in Nigeria Guinness Africa Special will be rolled out across the country.
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Creative Director: Mike Schalit
Art Director: Sonny Adorjan
Copywriter: Milo Campbell
Additional Credits: Agency Planner: Tim Whirledge
Agency Account Man: Sam LeCoeur, Samantha Morgan, Danielle Betts
Agency Producer: Greg Kates
Media Agency: Carat
Media Planner: Leela Thakur
Production Company: Nexus
Director: Kibwe Tavares
Production Company Producer: Jeremy Smith
Post Production Company: The Mill, Factory 15