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14 - 18 June

How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

Solarcentury appoints DAC Group to support digital marketing strategy

Solar energy business Solarcentury has appointed DAC Group’s Make it Rain to assist with its global strategic digital marketing activity.

Solarcentury is a leading supplier of solar photovoltaic (PV) panel technology.

Sarah Howarth, design and content manager at Solarcentury, said: “We have chosen DAC to support us with our digital strategy as we continue to grow our business in Europe and emerging markets in Latin America and Africa.”

Luke Regan, VP managing partner at DAC Europe, said of the appointment: “Solarcentury is a true market leader and we are delighted to be on board. Our brief is strategic SEO, encompassing content and digital PR with tactical activity in key new markets.”

Founded in 2008, Make it Rain is a full service digital marketing agency based in London, working with clients including Center Parcs, Sweaty Betty, easyCar and Alphega Pharmacy. Make It Rain joined Toronto-based DAC Group in April 2015.