Reebok wants you to stamp Xenomorphs in Ripley-style Alien trainers

Reebok has partnered with 20th Century Fox to bring Sigourney Weaver’s alien-stomping sneakers to an exclusive few.

Aliens protagonist Ellen Ripley tackled the Xenomorph swarm all while wearing a pair of heavy duty space-age boots and Reebok has recreated the design in a new limited line paying homage to James Cameron’s sci-fi blockbuster.

The marketing activity and partnership has been initiated just in time for Alien day (26/4), a bit of a push to reference planet LV-426, otherwise known as Calpamos, where the movie largely unfolds.

The promotion largely emulate that of Back to the Future day (21 October 2015) which saw Nike recreate Marty McFly’s self-tying sneakers just in time for its 30th anniversary.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.