Alien 20th Century Fox Reebok

Reebok wants you to stamp Xenomorphs in Ripley-style Alien trainers


By John McCarthy, Opinion Editor

March 31, 2016 | 2 min read

Reebok has partnered with 20th Century Fox to bring Sigourney Weaver’s alien-stomping sneakers to an exclusive few.

Aliens protagonist Ellen Ripley tackled the Xenomorph swarm all while wearing a pair of heavy duty space-age boots and Reebok has recreated the design in a new limited line paying homage to James Cameron’s sci-fi blockbuster.

The marketing activity and partnership has been initiated just in time for Alien day (26/4), a bit of a push to reference planet LV-426, otherwise known as Calpamos, where the movie largely unfolds.

The promotion largely emulate that of Back to the Future day (21 October 2015) which saw Nike recreate Marty McFly’s self-tying sneakers just in time for its 30th anniversary.

Alien 20th Century Fox Reebok

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