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Morph poised for a comeback on Sky Kids app

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By Rebecca Stewart | Trends Editor

March 31, 2016 | 3 min read

National treasure and Plasticine adventurer Morph is braced to return to screens via Sky's new Kids app.

The broadcaster is remoulding the much-loved children's character as part of the line-up of entertainment available on its new platform, which will include content from other channels including CBeebies and Cartoon Network.

Original Morph producer Aardman Animation has inked a deal with Sky as it makes its first foray into creating an original content for children. The creators will help Sky develop the new series 40 years after Morph made his first appearance on Tony Hart's Take Hart in 1977.

Alix Wiseman, head of sales and acquisitions and executive producer at Aardman said: “Morph is very dear to our hearts and we hope that he and his mate Chas will entertain a brand new generation of viewers on this platform, as they have their loyal fan-base over the past four decades.”

Morph joins the growing list of kids' stalwarts enjoying a revival, with the Clangers and Danger Mouse having also recently been rebooted.

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Sky Kids launch comes as children increasingly turn to mobile devices to watch TV. A recent study by the broadcaster found that 80 per cent of children have access to a tablet at home. The new app will comprise features such as as age-appropriate filtering to assuage parents' concerns around which content is being served to their kids.

"Around a quarter of Sky households have children so we know how important it is we give them the very best kids entertainment. That is why we are investing in exclusive new programming starting with family favourite Morph as well as developing future enhancements for the app including even more safety features, live channels and offline viewing," said Sky's head of kids content, Lucy Murphy.

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