Maxus has announced that its former search engine optimisation (SEO) director, Kostas Voudouris, will re-join the company as its head of organic performance in the UK.
Voudouris served as Maxus SEO director from 2011 to 2015, before moving to New York to work as organic search director at Catalyst and MEC.
In his new role he will work on delivering integrated performance solutions across both paid and organic channels for Maxus clients. This will include technical SEO, content strategy, content development, digital site/asset optimisation and content distribution.
Voudouris will report to Maxus managing partner of performance, Oliver Wood.
Commenting on the appointment Woods said: “Kostas is incredibly talented and his time in the US has only seen him build his skills and experience further. Under Kostas’ leadership our Organic Performance proposition, team and client delivery will flourish, taking us into an exciting new chapter here at Maxus.”
Voudouris added: “It has never been a better time to lead change in developing a performance-based and highly accountable organic offering at Maxus.
"I’m very excited to be coming back to the great culture of Maxus, and I look forward to working with our highly talented people on helping clients grow and achieve results within the ever evolving organic channels.”