2014: Revlon unveils interactive billboard in Times Square


To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by Leslie Rasimas, director of marketing at MediaCom. Below, find out why the launch of Revlon’s global love beacon in New York City is one of her favorite marketing moments.

Revlon launched a Global Love Beacon in Times Square in 2014.

People from around the world were invited to join the conversation and have their photo or message featured on the interactive billboard by showing their love via social media using the hashtag #LOVEISON.

The billboard live-streamed people in Times Square, and also showcased commercials, social media and user-generated content.

Vote for your favorite marketing moment here. The winning moment will be announced at the Ad Club's Annual Meeting of Members on July 19.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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