2005: Nike video featuring Ronaldinho becomes first YouTube film to reach one million views
To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment is a Nike ad featuring Brazilian soccer star Ronaldinho that was uploaded to YouTube in 2005. It became the first video to ever reach one million views on YouTube and spearheaded the concept of a ‘viral video.’
In the video, which is nearly three minutes long and was uploaded just four months after YouTube was founded, Ronaldinho hits the crossbar four times in a row.
Last year, Nike released a remastered version of the film to celebrate the ad’s 10th anniversary.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up