1987: Partnership for a Drug-Free America releases ‘This Is Your Brain On Drugs’ PSA
To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today we feature the Partnership for a Drug-Free America’s powerful ‘This Is Your Brain On Drugs’ PSA as our marketing moment.
The campaign, which launched in 1987, has been cited as one of the most influential commercials of all time. The premise of the ad is simple: a fresh egg represents your brain, while a fried egg represents your brain on drugs.
Since its launch, the campaign – which was created by LA-based agency Keye/Donna/Pearlstein - has been spoofed on shows including Saturday Night Live and Married With Children.
Ten years after its launch, a sequel to the campaign featured actress Rachael Leigh Cook, this time showing viewers what their brain looks like on heroin.