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1977: Milton Glaser creates iconic 'I Love NY' logo

In 1977, designer Milton Glaser created what has now become ubiquitous on the streets of New York City – the famous ‘I Love NY’ logo.

I Love NY

The logo, which was part of an ad campaign for the city to increase tourism, was designed by Glaser in the back of a taxi cab. The original scrap of paper he drew the design on is now at the Museum of Modern Art.

The simple logo has stood the test of time and can still be found on many of the trinkets sold in New York City’s countless souvenir shops.

In July of 2016, 87-year-old Glaser reflected on the success of the logo in an interview with the New York Times.

“There’s something about the rigidity of the black, and the voluptuous nature of the heart,” he said. “It’s very hard to say why something works, why this is a beautiful portrait and this is not such a beautiful portrait.”

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